A frank, funny, and groundbreaking guide to surviving and thriving in an obesogenic world, from the CEO of Weight Watchers International.
We live in a dangerous food world, full of temptation and instant gratification. No wonder obesity among Americans has tripled since the 1960s—and that those prone to weight gain fail over and over to maintain their hard-won goals. Simply put, our brains and environments are stacked against us. Simplistic willpower-based and food-focused diets will never bring lasting change.
But a solution is within reach—one that will help readers live better, longer, and more happily.
In fact, David Kirchhoff isn’t just the President and CEO of Weight Watchers—he’s also one of
We live in a dangerous food world, full of temptation and instant gratification. No wonder obesity among Americans has tripled since the 1960s—and that those prone to weight gain fail over and over to maintain their hard-won goals. Simply put, our brains and environments are stacked against us. Simplistic willpower-based and food-focused diets will never bring lasting change.
But a solution is within reach—one that will help readers live better, longer, and more happily.
In fact, David Kirchhoff isn’t just the President and CEO of Weight Watchers—he’s also one of
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